When choosing an aerial work platform for working at height, machine quality is a fundamental factor. Safety, ease of use and compliance with the standards required by the market are decisive aspects for those who, every day, have to propose, rent or use this equipment in different contexts.
For Easy Lift, designing reliable, certified and safe spider lifts means responding to the concrete needs of those who work at height: machines must be easy to use, suitable for different applications and supported by an organization capable of assisting customers and dealers even after delivery.
This is where the product meets another central element of the Easy Lift approach: the relationship with the customer. A relationship built through listening, availability, technical and commercial support, after-sales service and collaboration with those who represent the brand in different markets.
In this sense, the value of Easy Lift is not only about machine performance, but also about the ability to be a partner that remains present over time, open to discussion and ready to find solutions.
Dealer Day, an opportunity for dialogue with the network
The Dealer Day of April 28 represented an important opportunity to meet with the dealer network. It was a chance to share experiences, collect feedback and give a voice to those who work in contact with customers, rental companies and end users.
The interviews carried out during the event highlighted several recurring themes: machine reliability, ease of use, the quality of after-sales service, the availability of the Easy Lift team and the value of collaborations built over time. These are all aspects that emerge clearly from the words of the dealers, many of whom have been working with Easy Lift for a long time, representing the brand in very different markets.
Simplicity and support over time
One of the most recurring themes in the testimonials is simplicity. A simplicity that concerns the machines, but also the day-to-day management of the relationship with Easy Lift.
Martin Leblanc, founder of UP Equip, has been distributing Easy Lift in North America since 2012. In his account, the simplicity of the product and the support received from the whole team are central elements of the collaboration: the sales department, service department and spare parts department all help make daily work easier.
As Leblanc summarizes: “We are simple guys, and Easy Lift is the same.” A simple but meaningful sentence that clearly expresses one of the most appreciated aspects of the collaboration: the opportunity to work with a direct, available company focused on practical solutions.
Michael Hammer Frost, from Hammer Lifte, Easy Lift dealer in Denmark since 2013, also emphasizes the ease of use of the platforms and the support guaranteed to customers. In his experience, customers appreciate that the product is easy to use and that, when needed, they can rely on concrete help, often already by phone.
“In short, they make the job easier. And that is the advantage of working with Easy Lift.”
This passage effectively summarizes the importance of being able to count on a team that makes the dealer’s work easier and, consequently, the end customer’s work easier as well.
Service as part of the value
After-sales support is another element that strongly emerges from the testimonials collected.
Alan Camilleri, from Spider Lift Malta, has been working with Easy Lift for three years and explains that he chose the brand for the quality of the machines and for the after-sales service, an aspect he considers particularly important for the end user.
In his words, customers appreciate the fact that the relationship does not stop with the sale of the machine: “we don’t only sell the machine, but we also take care of them with good after-sales service, whatever it takes.”
This approach reflects one of the key points in the relationship between Easy Lift, dealers and customers: the continuity of support. For those who purchase a platform, knowing they can count on assistance and expertise even after delivery is an element of trust.
This also emerges from the experience of Richard Martin, from Independent Access Sales, Easy Lift dealer for England. Speaking about the RA21, Martin highlights the machine’s contribution to the growth of Easy Lift’s presence in the British market, especially in applications such as tree care, where stability, compact dimensions and reliability are appreciated. Alongside the machine’s features, Martin emphasizes the quality of the service: “the best thing of all is the service we receive from the Easy Lift staff, who are always available to us.”
Collaborations built over time
The testimonials collected also show the continuity of the relationships between Easy Lift and its network.
Hammer Lifte has been working with Easy Lift since 2013; UP Equip has been distributing Easy Lift platforms in North America since 2012; LVM Nacelles has been distributing Easy Lift equipment in France for 14 years. These are consolidated collaborations that tell the story of relationships grown over time, based on trust and collaboration.
Yannick Fournier, from LVM Nacelles, describes Easy Lift platforms as reliable, simple equipment suited to the rental market. In his experience, the evolution of demand makes the availability of battery-powered versions increasingly important, as they can be used in contexts where machines with combustion engines cannot operate.
Manfred Rothlehner, from Rothlehner Arbeitsbühnen, distributing Easy Lift spiders in Germany and Austria and through branches in Poland, the Czech Republic, and Slovakia, instead connects the collaboration with Easy Lift to an approach focused on quality and long-term partnerships. In his contribution, he highlights, on one hand, a high-quality product and, on the other, a very good service provided by the Easy Lift team. For Rothlehner, technical assistance, quick response and solution-oriented collaboration are fundamental elements. Added to these is the breadth of the range, from 13 to 53 metres.
The value of the collaboration is summarized in a particularly meaningful passage: “A collaboration based on trust and openness, and on a shared vision of long-term service.”
Close to the market and attentive to customer needs
Every territory has specific requests, recurring applications and particular working contexts. It is precisely the relationship with dealers that allows Easy Lift to remain close to the real needs of the different markets.
Francesco Raco, Easy Lift representative for Sicily and Calabria, in Southern Italy, works with resellers, earthmoving machinery dealers and rental companies in the handling sector. In his experience, the main target is made up of customers, companies and end users who operate in specific contexts, such as historic centres and places with complex access.
In these cases, the ease of use of the machines, the availability of the staff and after-sales support make it possible to respond to customers with well-defined operational needs and become decisive elements in the choice.
This once again confirms the role of the dealer network as a direct point of contact with the market, capable of bringing experience, requests and feedback that are useful for continuing to improve products and services.
Value beyond the machine
The testimonials collected during the Dealer Day confirmed that choosing Easy Lift means being able to count on versatile machines that are simple to use, but also on a relationship that continues over time. For rental companies and end users, this translates into solutions suited to different usage scenarios, accompanied by precise and timely assistance.
The product remains central, but the value of the Easy Lift offer is completed by the relationship of listening, trust and collaboration built day after day with customers and partners.
These are the elements that strengthen the bond with those who choose Easy Lift and convey the image of a reliable partner, capable of accompanying them over time beyond the quality of the machines.
