Twenty years of history, a new look, and a new chapter to write. In 2026, Easy Lift will celebrate a major milestone: 20 years since the company’s founding. The company has chosen to mark this anniversary by revamping its brand image and introducing a new livery for its aerial work platforms.
This is not simply a change in color, but an evolution of Easy Lift’s visual identity, designed to guide the company in the coming years while retaining some of the elements that have always set it apart.
The Debut at Dealer Day
The new livery was officially unveiled during the Almac Group’s Dealer Day on April 28, 2026—a particularly significant event for Easy Lift and its sales network, as well as the occasion on which the company celebrated its 20th anniversary.
Dealer Day provided the perfect opportunity to introduce two of the most iconic models in the Easy Lift lineup—the R180 and RA31—in their new color scheme to the company’s dealer network.
The choice was no accident. Unveiling the new livery on these two popular models made it possible to immediately highlight the evolution of the Easy Lift brand image, demonstrating how the new design enhances both the small and large models in the lineup.
A concrete way to celebrate the first twenty years of activity and, at the same time, send a signal of openness towards the future.
Three colours for a new identity
The new livery comes from the combination of three RAL shades, used on different parts of the machine to create a more modern, recognisable and dynamic image.
The orange that has always characterised the brand is still present, but to a lesser extent and with a new interpretation: the previous RAL 2001 has been replaced by the brighter RAL 2004, which gives greater luminosity.
White RAL 9003 has also been confirmed, while black RAL 9005 enters the palette for the first time.
The result is a three-colour livery that alternates orange, white and black, giving the platforms a more distinctive and contemporary look.
The response was positive and immediate: both platforms presented during the event immediately found an owner.
The R180 heads to the Netherlands
The R180 presented at Dealer Day was purchased by the Dutch dealer Van Elk, who sold the machine shortly after the event to a company that produces welding equipment, to carry out maintenance work at its headquarters.
The RA31 also immediately found its destination.
The machine was purchased by the Turkish dealer Ertek and sold to the Optimus shopping centre, which has already used it to replace signs inside the shopping centre.
The new Easy Lift image therefore began its journey exactly where it belongs: in the field, at work.
An image that clearly reflects the spirit with which Easy Lift is opening this new phase: a new livery, yes, but above all machines designed to continue doing what they were created for — working, in real conditions and in the most diverse contexts.
Twenty years of history, looking towards the future
Celebrating twenty years means looking at what has been, but also imagining what is to come.
For Easy Lift, the new look represents precisely this transition. The company has chosen to renew its image without abandoning the elements that have built its identity: orange is confirmed, white remains a key colour and black enters the palette to give the machines greater character and a more contemporary appearance.
Three colours to tell the story of a new phase.
The new livery will gradually accompany Easy Lift platforms produced from November 2026, becoming the new face of the machines that will carry the brand into the next chapter of its history.
After twenty years, Easy Lift has therefore chosen to celebrate by looking ahead.
A new livery. A new image. The same desire to keep growing.
