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A Year of Challenges and Successes
In 2024, the access market faced a slowdown, with the first half of the year negatively impacted by rising interest rates and inflation, particularly in North America. Nevertheless, Easy Lift closed the year with a turnover almost in line with that of 2023, a commendable outcome given the global difficulties.
The key to this success lies in expanding into new markets and establishing strategic partnerships:
– Major supply agreements with European rental companies, including 24 machines to Boels and 10 machines to Collè.
– Sustained market shares in Germany, France, and the Netherlands.
– Strengthened presence in Turkey and Malta.
– Promising collaborations started in the UAE and Saudi Arabia, including another significant supply agreement with a local rental company.
Additionally, since September, sales in North America have been picking up, a promising sign for 2025.
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Innovation at the Core: the New RA21
One of the highlights of 2024 was the development of the new RA21, a tracked aerial platform designed to combine exceptional performance, compactness, and versatility. Its technical features make the RA21 particularly suited for working in tight spaces and passing through standard doors, making it ideal for use in crowded areas, restricted-access sites, or complex construction environments.
– Technical specifications: 21 meters working height, 10 meters horizontal outreach, and a minimum width of just 83 cm with a weight of 2,850 kg.
– Flexibility and sustainability: Available in petrol, diesel, lithium battery, and hybrid versions.
– Innovation: Equipped with an automatic stabilization system, EasyCom remote diagnostics, and an optional winch to expand its range of applications.
Dealers have warmly received the model, with many orders already confirmed.
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Focus on Sustainability and New Projects for 2025
Another significant milestone for Easy Lift in 2024 was achieving ISO 14001 certification, reaffirming the company’s commitment to environmental sustainability. This is complemented by a range of battery-powered or hybrid platforms, increasingly demanded by customers.
Looking ahead, the ambitions for 2025 are just as significant:
– New products: Development is underway on a new platform with an ambitious working height.
– Services: A dedicated dealer area on our website will provide direct access to technical documents, manuals, spare parts catalogues and online spare parts orders. This complex project is expected to be implemented by the end of 2025.
– International events: Easy Lift will directly participate in Bauma in Munich, where the new RA21 will be officially presented, and GIS in Piacenza. Additionally, through its dealer Up Equip, Easy Lift will also be present at the ARA Show in Las Vegas, a key event for the rental sector.
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Looking to the Future
The lessons of 2024 have underscored the importance of diversification in navigating economic uncertainty. As we move into 2025, Easy Lift will continue to innovate and strengthen its presence in international markets, always keeping the focus on customer satisfaction and product quality while staying true to the “Simple Inside” philosophy that has always defined us.
A heartfelt thank you to everyone who contributed to our success this year. We are ready to embark on a new chapter together!
