The first half of 2023 is outlined, for Easy Lift, as a period of solid growth. There is no shortage of challenges, those linked to this precise historical moment, such as the difficulty in obtaining materials that is still ongoing, but although the calculations are still clearly partial, the first half of 2023 is certainly positive.
Figures relating to the sold machines are in line with those of the same period last year while the turnover has grown by +7% and the order portfolio continues to be satisfactory, thanks also to the synergy with old and new dealers and partners.
Sales were transversal, confirming the presence of Easy Lift in the more traditional markets but also opening to promising new products. Sales in the rental sector are good, both in Italy, where the collaboration with Loxam stands out, and abroad, with the rental fleets of the Chinese company Maclift and the Indian company Sendhamarai which have been enriched by 4 and 8 machines respectively.
Among other important sales, outside the rental sector, it is worth mentioning the supply of an R130 spider to the Spanish Army for the Valencia Command and one RA26 for the Augusta Naval Command of the Italian Navy, which confirms the choice of Easy Lift as a supplier to which it had already turned in the past.
In recent months, the Easy Lift market has continued to expand thanks to new collaborations including the one with Ahern Ibérica for Spain and Portugal and the first sales to new dealers in Malta (R210), Turkey (RA26) and Oman (R160BA), known at the Bauma 2022 fair.
Presence at international fairs is essential and after the success of the recent APEX fair in the Netherlands at the beginning of the month, Easy Lift is already eagerly waiting for an unmissable appointment, the one with GIS, from 5th to 7th October, in Piacenza.
Area Dealer
