{"id":28921,"date":"2024-12-17T15:33:44","date_gmt":"2024-12-17T14:33:44","guid":{"rendered":"https:\/\/test.easy-lift.com\/easy-lift-a-look-back-at-2024-and-new-perspectives-for-2025\/"},"modified":"2025-08-10T15:50:59","modified_gmt":"2025-08-10T13:50:59","slug":"easy-lift-a-look-back-at-2024-and-new-perspectives-for-2025","status":"publish","type":"post","link":"https:\/\/easy-lift.com\/en\/news-en\/press-media-en\/easy-lift-a-look-back-at-2024-and-new-perspectives-for-2025\/","title":{"rendered":"Easy Lift: a Look Back at 2024 and New Perspectives for 2025"},"content":{"rendered":"
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As 2024 comes to a close, it\u2019s time to reflect on the milestones achieved and look forward to the future. Despite a challenging year for the lifting sector, Easy Lift has delivered positive results, demonstrating resilience through a strategy rooted in diversification, innovation, and attention to customer needs. <\/i><\/div>\n<\/div>\n<\/div>\n
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\"RA26HY-Dalaman-Airport-Turkey\"
RA26HY Dalaman Airport, Turkey<\/figcaption><\/figure>\n

A Year of Challenges and Successes<\/h3>\n
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In 2024, the access market faced a slowdown, with the first half of the year negatively impacted by rising interest rates and inflation, particularly in North America. Nevertheless, Easy Lift closed the year with a turnover almost in line with that of 2023, a commendable outcome given the global difficulties. <\/span><\/p>\n

The key to this success lies in expanding into new markets<\/strong> and establishing strategic partnerships<\/strong>:<\/span><\/p>\n

\u2013 Major supply agreements<\/strong> with European rental companies, including 24 machines to Boels<\/strong> and 10 machines to Coll\u00e8<\/strong>.<\/span><\/p>\n

\u2013 Sustained market shares<\/strong> in Germany, France, and the Netherlands.<\/p>\n

\u2013 Strengthened <\/strong>presence <\/strong>in Turkey and Malta<\/strong>.<\/p>\n

\u2013 Promising collaborations<\/strong> started in the UAE and Saudi Arabia, including another significant supply agreement with a local rental company.<\/p>\n

Additionally, since September, sales in North America have been picking up, a promising sign for 2025<\/strong>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"\"Innovation at the Core: the New RA21<\/h3>\n
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One of the highlights of 2024 was the development of the new<\/span> RA21<\/b><\/a>, a tracked aerial platform designed to combine exceptional performance, compactness, and versatility.<\/span> Its technical features make the RA21 particularly suited for working in tight spaces and passing through standard doors, making it ideal for use in crowded areas,<\/strong> restricted-access sites, or complex construction environments<\/strong>.<\/span><\/p>\n

\u2013 Technical specifications<\/b>: 21 meters working height, 10 meters horizontal outreach, and a minimum width of just 83 cm with a weight of 2,850 kg.<\/span><\/p>\n

\u2013 Flexibility and sustainability<\/b>: Available in petrol, diesel, lithium battery, and hybrid versions.<\/span><\/p>\n

\u2013 Innovation<\/b>: Equipped with an automatic stabilization system, EasyCom remote diagnostics, and an optional winch to expand its range of applications.<\/span><\/p>\n

Dealers have warmly received the model, with many orders already confirmed.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"\"Focus on Sustainability and New Projects for 2025<\/h3>\n<\/div>\n
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Another significant milestone for Easy Lift in 2024 was achieving ISO 14001<\/strong><\/a><\/span> certification<\/b>, reaffirming the company\u2019s commitment to environmental sustainability. This is complemented by a range of battery-powered or hybrid platforms, increasingly demanded by customers. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Looking ahead, the ambitions for 2025 are just as significant:<\/span><\/p>\n

\u2013 New products<\/b>: Development is underway on a new platform with an ambitious working height.<\/span><\/p>\n

– Services<\/b>: A dedicated dealer area on our website will provide direct access to technical documents, manuals, spare parts catalogues and online spare parts orders<\/strong>. This complex project is expected to be implemented by the end of 2025. <\/span><\/p>\n

\u2013 International events<\/b>: Easy Lift will directly participate in Bauma <\/b>in Munich, where the new RA21 will be officially presented, and GIS <\/b>in Piacenza. Additionally, through its dealer Up Equip, Easy Lift will also be present at the ARA Show<\/b> in Las Vegas, a key event for the rental sector.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Looking to the Future<\/h3>\n
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The lessons of 2024 have underscored the importance of diversification <\/strong>in navigating economic uncertainty. As we move into 2025, Easy Lift will continue to innovate and strengthen its presence in international markets<\/strong>, always keeping the focus on customer satisfaction<\/strong> and product quality<\/strong> while staying true to the \u201cSimple<\/strong> Inside<\/strong>\u201d philosophy that has always defined us. <\/span><\/p>\n

A heartfelt thank you to everyone who contributed to our success this year. We are ready to embark on a new chapter together! <\/i><\/p>\n

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As 2024 comes to a close, it\u2019s time to reflect on the milestones achieved and look forward to the future. Despite a challenging year for the lifting sector, Easy Lift has delivered positive results, demonstrating resilience through a strategy rooted in diversification, innovation, and attention to customer needs. _____ A Year of Challenges and Successes […]<\/p>\n","protected":false},"author":209,"featured_media":20174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-28921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/posts\/28921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/users\/209"}],"replies":[{"embeddable":true,"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/comments?post=28921"}],"version-history":[{"count":0,"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/posts\/28921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/media\/20174"}],"wp:attachment":[{"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/media?parent=28921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/categories?post=28921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easy-lift.com\/en\/wp-json\/wp\/v2\/tags?post=28921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}